Profiles: Graduate Entrepreneurs 2017-18

Art of Kindness and NutriBloc

Devika Sarin

Company: Art of Kindness

  • Name: Devika Sarin
  • Nationality: UNITED STATES
  • Degree: MBA

Art of Kindness is a new marketplace for art, where artists and collectors can discover, exhibit, buy, and sell art while giving to a cause they love. A portion from the sale proceeds are given to one of our social impact partners from all over the world. We share the same proceeds from the sale of the artwork that would ordinarily be “fees” in the traditional art market. 

Art of Kindness is utilizing the intangible qualities and financial value of art to write a new chapter in the story of the art piece. This new story includes you, the artist or collector, the art work, and the champion for social good. It will be shared on our platform, as a unique Art of Kindness experience.

Much of what we are doing is under wraps, but we look forward to sharing more around how we are integrating technology to achieve our goal to change the way we perceive and value art.

"The Graduate Entrepreneur Visa has given me the opportunity to build the company in the UK with the help of Imperial College resources and a larger London based network. It has been exciting transforming an MBA thesis into a venture that combines my passion for social impact, finance, and technology. I look forward to this next year of working on the business and holding our first exhibtion in London."



Company: Nutribloc

  • Name: Suresh Jones and Yvette Hakim
  • Nationality: UNITED STATES
  • Degree: MBA

NutriBloc is intelligent eating.

NutriBloc is an all-natural, compact block of plant-based protein powder that dissolves in liquid creating a tasty and satisfying drinkable snack. Each block is pre-portioned, individually wrapped for convenience, and portable for on the go use. 

We are nutrition and fitness lovers who want to give women and men tools to improve their health and lead a more plant-based lifestyle.  Rapidly growing trends in food consumption indicate the increased popularity of alternative protein sources as people become more health conscious and mindful of the environmental impact of eating meat. NutriBloc is positioned to benefit from this trend with a focus on health conscious, sustainability minded, active women and men.

NutriBloc is more than just a great snack - it’s a community of women and men who want to lead more healthy, active and sustainable lives. 

With a simple goal of bringing together a community interested in wellness, NutriBloc will not only engineer a unique product, but build a stylish brand and platform for people with goals to improve health, and inform interests in sustainability, food, travel, and fashion. The way we eat is changing and NutriBloc shares Imperial’s vision of using innovation and entrepreneurial skills to tackle future challenges.

2018 is an exciting year for NutriBloc with product development underway! We anticipate our first round of product sampling and testing in the Spring with full scale manufacturing later in the year. We are looking forward to sharing our growth with the Imperial community.


Drip and WithLula


Company: Drip

  • Name: Aditya Sakhuja
  • Nationality: INDIA
  • Degree: MEng Electronic and Information Engineering

DRIP is the only customer operated smart alcohol dispensing solution for high-volume nightclubs and bars. 

Bringing the power of data analytics and automation to the nightlife industry, DRIP is disrupting the market with a product that not only reduces a venue’s operational costs by over 30% but also increases sales potential by over 15%. Dubbed “THE product for nightclubs around the world” by industry experts, DRIP enables customers to order, pay and receive up to 8 drinks in under a minute.

DRIP is currently gearing up to hit the affluent drinking market of Dubai and conceiving its global launch in London in early 2018.



Company: WithLula

  • Name: Aaron Koshy
  • Nationality: INDIA
  • Degree: Innovation Design Engineering 

The design and use of sanitary products has remained stale with little innovation. WithLula is rethinking the whole approach to periods by modernising and streamlining the process for each user. A bespoke box of biodegradable, bioinspired and leakproof products for the entire month delivered through the front door, before each period.

No more pharmacy runs. No more leaking. No more one-size-fits-all.

Everything comes together on the app, which uses our learning algorithm to learn cycles, patterns and needs for each user, to customise their experience. Not only are the products personalised to size, absorbency and period length, but relevant NHS health notifications are shown on the integrated calendar.

Each step of the process from prototyping to user experience has been validated by our target market of urban 28s to 38s. Delivering what they need and want, efficiently and effortlessly.

Because periods are more than just pads.